Sony partners with Fixation to launch first authorised SONY Imaging PRO support walk-in centre
Sony today launched its first SONY Imaging PRO support walk-in centre, which officially opens its doors to the public on the 1st September, 2017. The first of its kind, customers will be able to get their Sony equipment[i] serviced and repaired at the new support centre based at Fixation in London. The centre offers rapid turnaround times for diagnosing issues, on-site repairs and servicing. Customers will also be able to rent Sony products at competitive prices while their kit is being repaired or to assist with purchase decisions or short term projects. All rental equipment is professionally cleaned and tested by Fixation’s own technicians to ensure best performance before any loan period.
The centre will also provide enhanced services in line with the Sony Pro Support Programme, to reinforce Sony’s commitment to the growing pool of professional photographers buying into Sony systems. In addition to the dedicated telephone help desk offered as part of the PRO Support service, members now have the chance to receive personal advice and support regarding their α camera equipment in the new walk-in centre. Instead of sending off units that require servicing, including twice-yearly sensor cleaning and firmware check-ups, equipment can now be quickly checked and repaired at the Fixation centre. For further information on PRO support and membership please check here.
Arnaud Gutleben, Head of Imaging for Sony UK and Ireland, said: “Following the recent launch of the α9, Sony is increasingly focusing its attention on addressing the needs of professional photographers. We understand that service and support are essential to any pro photographer, hence we are taking this opportunity to strengthen and build on the Sony Imaging PRO SUPPORT programme that we launched in the UK in September 2016. Thanks to our new partnership with Fixation, we are now able to offer a walk-in service centre in the UK where members of our Pro Support programme and professional photographers can get their RX series and α e-mount cameras and lenses serviced to the highest standard We believe this partnership will be instrumental in meeting and ultimately exceeding the expectations of all pro photographers using Sony cameras.”
David Garratt, CEO of Fixation’s parent company Wex Photographic, commented “We are absolutely delighted to have been appointed as the UK’s first Sony Authorised Service Centre dedicated to supporting Sony’s innovative range of pro-focused imaging products. Fixation has a long history of supporting professional photographers with first class service and we look forward to working with Sony to extend the range of imaging products we can support”.
To check the range of services offered at Fixation, please click here.
Fixation is a professional photographic service centre based in London, dedicated to providing authorised repairs, rentals and sales to photographers across the UK. Established in 1988 by one of the leading names in the industry, Fixation has become the trusted brand for professionals, having developed a reputation for unrivalled technical expertise and excellent customer service. Fixation entered a new phase of development in 2015 being acquired by Wex Photographic, the UK’s largest online photo retailer. http://www.fixationuk.com/about-us/
[i] The services and repairs are currently only available for Sony’s range of RX compact cameras and α e-mount interchangeable lens cameras and lenses.
World’s most photographed landmarks revealed; but we’re starting to tire of identical Instagrams
Eiffel Tower tops list as most photographed landmark but over a third of snaps are exactly the same; the Burj Khalifa ranks higher than the Colosseum
The Top 30 landmarks, compiled using Instagram data, has been topped by the Parisian icon; with Big Ben in London a close second. The Burj Khalifa has been snapped and shared more times than the Colosseum in Rome
Award winning travel photographers from around the world have captured an incredible photo series, on the Xperia XZ, showing how different landmarks can look, whether in low light or using a hint of colour
85% of photos taken of Machu Picchu are from the same spots, creating nearly half a million identical images on Instagram
There is an increasing desire to see new and original photography, with 47% of people bored of seeing the same shots, and 52% of people more likely to ‘like’ a composition they’d not seen before.
18 May 2017 00:01 (CEST): New pan-global* research released today by Sony Mobile has revealed the top 30 most photographed landmarks worldwide – a list topped by The Eiffel Tower and including Alhambra, The Colosseum, The Burj Khalifa and Big Ben.
The #XperiaNewPerspectives research revealed that more than half of the Top 30 landmarks are shot from the same three angles. With 55% of travellers saying they would plan their itinerary based on photography opportunities, it looks like we need to up our holiday photography game to avoid boring our friends as 47% of people said they were bored of seeing the same three shots. Whilst 52% were more likely to ‘like’ an image of a landmark if it was interesting and something they’d not see before.
The Eiffel Tower’s presence at the top of the list may not surprise, but the data that shows 35% of photographs of the landmark were taken from the same three angles is eye-opening. Other notable landmarks that follow this trend include Christ the Redeemer in Brazil where 71% of shots are from the same three angles, Trevi Fountain in Italy (74%), Mount Fiji in Japan (77%) and Machu Picchu where 85% of all Instagrammed images are taken from the same few spots.
Research also concluded that half of those surveyed pick their holiday based on others’ holiday snaps and a further 45% look to Instagram for inspiration of where to photograph and visit.
Sony Mobile has partnered with three award-winning travel photographers from across the globe and equipped them with the Sony Xperia XZ to visit some of the leading landmarks and capture them from new perspectives. From low light shots of the Colosseum to blur-free crowds of the Eiffel Tower showing off the capabilities of the Xperia XZ’s camera.
“This research has given us real insight into how important photography has become to our holidays and how the two are inextricably linked, said Sony Mobile. “Photography has become a vital part of any trip – whether city break, adventure or simply lying on a beach. With the quality of the camera in our Xperia XZ, travellers can experience blur-free images with ‘true-to-life’ colour image capture, and superb low-light capability. We hope to inspire a new generation of photographers to capture a new perspective on their travels.”
Commenting on the fantastic imagery created on Xperia XZ and the New Perspectives report CEO of World Photography Organisation, Scott Gray, said: “The photography landscape has changed dramatically over the past decade and this is ultimately down to the accessibility and quality of cameras. This accessibility is even more pronounced with smartphones, the technology within these camera phones enable people to improve their photography but also, very importantly, have a high enough resolution to be able to actually do something with that image. This ability to capture the spontaneous can really help challenge the photographer’s creativity whilst providing a unique image for the viewer.
It is absolutely fantastic that photographers are using different techniques and filters but these more unique images, whilst they may require editing, should suffice without heavy touching up and therefore produce a more natural photograph.”
Award winning travel photographer, Lluís Salvadó, offers his top tips for capturing photography with a new perspective this summer –
Play around with colours and brightness, it’s amazing how different one scene can look with some clever camera tricks
If you’re struggling to get an original shot play around with reflective surfaces, a famous landmark can be transformed by a little water
Look for beauty in the architecture around you, not just the landmark as a whole. There can be a very artistic quality to structural things
Try out a new perspective and get some shots from high above or below the subject, don’t be scared to experiment with compositions
Use people and their silhouettes to give a shot a sense of place and time, and play around with forced perspective too
– Ends –
Notes to Editors
For more about Xperia XZ
Xperia XZ perfects the fundamentals of a standout smartphone. Key features:
23MP rear camera with triple image sensing technology for blur-free pictures and true-to-life colour
13MP front camera with superior low-light capabilities for sharper selfies
5.2” Full HD display with curved glass
Stunning loop surface design
Fast Qualcomm® Snapdragon™ 820, 64-bit processor
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, as well as innovative smart products, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com
About the Top 30 list
No. of Instagram images
% from top three angles
Empire State Building
Notre Dame Cathedral
St Peter’s Basilica
Statue of Liberty
Christ the Redeemer
Burj Al Arab
Ha Long Bay
Arc de Triomphe
Great Wall of China
Sydney Opera House
About the ‘New Perspectives’ report (full report available)
The report has combined the work of OneFifty, a digital data and strategy consultancy; with market research company OnePoll who conducted survey / data research around the world. The statistics within the report are a collective of 5,352 respondents across five territories – UK, Germany, France, Spain and UAE.
*A note about the statistics throughout the report
All statistics in the report are not representative of the general population but are of those surveyed. A sample size of 5,352 across four European markets (UK, Germany, France, Spain and UAE) were polled.
Lluis was born in Granollers, near Barcelona. In 1998 he began learning about photography while studying Audio-visual Communications. After some years working as a sound system technician, he decided to make a radical change in his life and began working as a photographer full time in 2004.
His passion for travelling and capturing stories with a camera led him to co-create Bisual Studio in 2013. Since then, he has not stopped traveling and living great adventures to tell stories that deserve to be told through a lens. In 2016, Lluís won best single image in the ‘Journeys and Adventures Portfolio’ category at the Travel Photographer Of The Year awards.
Achim loves and lives for photography, he lives in southeast Munich (Bavaria / Germany) – the perfect location for the short walk to some of the most stunning scenery in Europe. He states that the mountains, lakes and landscapes of Upper Bavaria and the Alps are his ‘preferred “hunting ground” in particular, the special lighting effects’.
Shortlisted in the Sony World Photography Awards competition in the Open Competition for Travel. He now works as a freelance photographer for Getty Images – the world’s leading providers of digital media. To date his Getty Images portfolio has over 800 photos.
Mikael Buck is an editorial photographer based in London, UK and his work focuses on portraiture and travel. He began his career as a photojournalist and has worked on commission for every daily national newspaper in Britain, including, The Times, Guardian, Daily Mirror and The Daily Telegraph as well as being published in countless international publications. Mikael has received critical acclaim for his photographs of iconic landmarks such as St Paul’s cathedral and his landscape work in Iceland and The Isle of Man.
Mikael photographed Big Ben, the Eiffel Tower and Burj Khalifa
ZY Optics releases the Zhongyi Mitakon 20mm f/2 4.5X Super Macro Lens for high magnification shots
Shenyang China, Dec 19, 2016 – Zhongyi Optics (ZY Optics) has released a new compact Super Macro Lens for full frame cameras, the Zhongyi Mitakon 20mm f/2 4.5x Super Macro Lens and it features a high reproduction ratio up to 4.5:1.
Zhongyi Mitakon 20mm f/2 4.5X Super Macro Lens is very compact in its class which allows photographers to capture extremely fine details or patterns with ease. The lens is capable of creating unbelievable macro images ranging from 4x to 4.5x magnification. Users no longer need to DIY or use any extension tubes to reach high magnification shooting. It incorporates a 6pcs of elements in 4 groups structure which delivers impressive resolution from corners to corners. Weighing merely 0.5 lbs (230g) and 6cm long, it is a perfect companion for wildlife and outdoor shooting. The wide angle of view and close focusing distance allows you to compose creative images with more information included into the frame. Greater magnification (up to 13:1) can also be achieved by stacking extension tubes or bellows. The high magnification is also extremely useful for scientific purposes.
The enclosure of the lens is made of metal to strengthen its durability. Canon EF, Nikon F, Sony FE, Sony Alpha, Pentax K, Sony E, Micro Four Thirds, Fuji X mounts are available.
Pricing & Availability
Zhongyi Mitakon 20mm f/2 4.5X Super Macro Lens is now available to ship and purchase at ZY Optics authorized resellers and at our official website (http://www.zyoptics.net/). The Recommended Retail price is USD 199.
Fotodiox Pro, creator and distributor of several lines of specialty solutions for videography, cinematography and photography, has announced their new Nikon to Sony FUSION Lens Adapter. Available now on Fotodioxpro.com, the Nikon to Sony FUSION Adapter allows photographers to mount Nikon lenses onto Sony cameras and maintain electronic communication between the two, delivering decades of legendary Nikon imaging expertise to the hands of full frame or APS-C Sony E-Mount camera users.
Sony has announced that it is to spin-off its camera business next Spring. The new company, Sony Imaging Products & Solutions, will commence operations at the beginning of April, 2017. It will be a wholly-owned subsidiary of Sony.
Have you ever dreamed of autofocusing your manual focus lenses? Well, now you can. All you need is one of a selection of supported Sony Alpha E-mount cameras, a Techart Pro adapter and, depending on the lens you want to use, a Leica M-mount adapter. This is what we discovered on our rounds of Photokina 20
Offering moviemakers a powerful new creative tool, Sony has developed a new advanced Super 35mm / APS-C format power zoom lens that starts at 18mm wide angle and extends to 110mm at the telephoto end (27mm – 165mm equiv.