Press release issued by Lightricks:
Lightricks, Winner of Apple’s 2017 Design Award, Launches Enlight Photofox For Free On iOS
Lightricks Launches New Version of Award Winning Photo Editing App for Free, with a Pro Subscription Service Offering a Premium Experience for Today’s Most Powerful Mobile Editing Tools
(July 6th, 2017, Jerusalem, Israel) – Lightricks, the leading developers of premium image processing software for mobile, announced today the launch of Enlight Photofox, the next generation of the lauded iOS photo editing app Enlight. Recently awarded the prestigious Apple Design Award at the 2017 WWDC and Apple’s App of the Year for 2015 in numerous countries, Photofox introduces a new layers system that pushes the boundaries of artistic photo manipulation and redefines expectations from mobile creativity tools. Photofox brings new tools and enhances previously loved features with a layer-centric flow that gives immense power to aspiring creatives on the go.
The latest app from Lightricks – also the developer of Facetune and Facetune 2 – strikes a balance between powerful functionality and streamlined design, creating a seamless user experience within the world’s most advanced mobile creativity software. The new application has been tailored to captivate today’s growing mobile creative community, empowering them with the tools to generate amazing visual art.
- Layers – Photofox’s Layers allow the user to combine as many photos as they want, blending and merging them seamlessly and easily. With this multi-layer functionality, as powerful as that of desktop software, users now have the ability to edit individual layers on mobile, offering even more precision and control and enabling more creativity than ever before from the palm of their hand.
- Darkroom – Gives users granular control over tonal adjustments, enabling users to fine-tune adjustments for tone, contrast, and image details. With such a vast number of tools and controls, this feature is essentially an app within an app.
- Quantity of Content – Photofox comes jammed packed with a huge variety of content: fonts, graphic elements, presets and more, to infuse new artistic elements into images.
“Enlight was a huge step forward in empowering creativity on mobile, and this new version will push the boundaries even further. Our users are making amazing artwork on mobile and they’re increasingly looking to unleash their creativity with powerful yet simple mobile tools that can carry out even the most complex creative tasks, and Enlight Photofox is built to support just that,” said Zeev Farbman, Co-Founder and CEO of Lightricks. “Despite being a new concept, the user relationship with subscription apps is already rapidly evolving. We’ve seen early success with Facetune 2’s VIP access, with our advanced users finding great value in the advanced capabilities and continuous updates. We’re excited to bring that value to all aspiring artists looking for the most powerful photo editor that they can carry with them in their pocket.”
Enlight Photofox is available for free on the App Store. Users can opt to subscribe monthly or yearly to enjoy added features, content, and services.
Lightricks was founded in 2013 by five entrepreneurs from the Hebrew University of Jerusalem, four of them CS PhD students, to create the leading creativity tools company for the mobile era. The company’s first two paid products, Facetune and Enlight, are two of the world’s most successful premium creativity apps, with over 11 million paid units sold. Enlight is the most powerful suite of image processing tools on mobile. It was Apple’s App of the Year for 2015, the #11 best-selling Paid iOS app in 2016, and was recently announced as the recipient of Apple’s prestigious Apple Design Awards of 2017. Facetune is a fun and powerful portrait retouching application, enabling regular users to achieve results previously reserved for professionals. It was Apple’s #4 best-selling Paid app in 2016. Each of Lightricks’ apps has reached the #1 rank in the overall Paid iOS charts of over 120 countries. Before raising $10 million in its first equity financing round in August 2015, Lightricks was 100% bootstrapped generating $10 million in revenues a year. In addition to leadership in its core imaging technology, the company builds proprietary user acquisition systems through access to controlled APIs, and serves as Facebook’s case study for user acquisition.
In November 2016 Lightricks began pioneering subscription business models for mobile tools with Facetune 2 – following recent, major iOS platform policy announcements in which the company participated.